We know you have many options when it comes to choosing a dealer.  Here's a little about us:

At Key Auto Group, we are proud to be leading change in the auto business, as we understand that today's consumers demand and deserve quality service, quality products, and a hassle-free shopping experience. 

To begin, every new Key Auto vehicle is discounted to reflect available rebates and dealer incentives.  These vehicles all qualify for our industry-leading $1000 price match guarantee.  Additionally, each Key Auto Certified Pre-owned Vehicle is priced to reflect its market value, and our most competitive price is displayed right online for the world to see.  This completely eliminates the hassles from car buying, and makes it easy to do business here. 

All Key Auto Certified Pre-owned vehicles undergo a rigorous 70 Point Vehicle Inspection that includes tires, brakes, engine, transmission, all power options and electrical items.  Each Certified Vehicle must at least double state inspection requirements in order to be placed on the lot for sale.  After the inspection, our vehicles receive a state-of-the-art detail job that makes them look, feel and smell brand new.  Finally, each Certified Vehicle receives a warranty depending on year and mileage.  This process results in a finished product that consistently exceeds our customers' expectations. 

At Key Auto Group, we provide our customers with four separate facilities full of new and pre-owned inventory.  All our locations feature fully-staffed service departments that service all makes and models.  You will come to love our service departments, as you'll receive free New Hampshire State Inspections for the life of your vehicle. 

Quite simply, two guiding principles determine everything we do: Car Buying Made Simple, and the Lowest Price... Period.   

More about Key Auto Group's Pricing Philosophy

We make the car buying process very simple by displaying the lowest price on the window.  We price our vehicles more aggressively than anyone else in the area.  For that reason, we're proud to display it on every vehicle's window.

We believe there is more to buying a vehicle than worrying about the price.  For that reason, Key Auto has simplified that process for our customers.  When we price a vehicle, we take the following into consideration:  1) market conditions, 2) what the area dealers are selling them for, 3) Kelly Blue Book* retail.  This way, when you leave a Key Auto Dealership, you're confident you've received the absolute best deal.

When the Key Auto Group was formed, it was apparent that most customers were tired of buying cars the "old-fashioned" way.  This involved negotiating back and forth over a price, and being pressured by the salesperson.  This could last hours!  The customer would end up driving away in their new vehicle with no assurance that they received the best deal possible.  That's not how we do business!

We believe customers want to focus on the important aspects of buying a car, such as reliability, safety and integrity of the dealership and its staff.  All that can get overlooked when focusing on price alone.  Here at Key Auto, you can rest assured that you ARE receiving the best deal possible.  We'll prove it!

*Kelly Blue Book is a registered trademark

Tax Title and Tags not included in vehicle prices shown and must be paid by the purchaser. 
While great effort is made to ensure the accuracy of the information on this site, errors do occur, so please verify information with a sales consultant. This is easily done by calling us or by visiting us at the dealership.
DISCLAIMER: Key Auto Group strives for accuracy in all vehicle descriptions, photographs, detailed specifications, pricing, links and any other product-related information contained herein or referenced on our website. Due to human error and other determinants we cannot guarantee that all item descriptions, photographs, detailed specifications, pricing, links and any other product-related information listed is entirely accurate, complete or current, nor can we assume responsibility for these errors. In the event a vehicle listed on our website is labeled with an incorrect price due to some typographical, informational, technical or other error, Key Auto Group shall at its sole discretion have the right to refuse and/or cancel any sale of vehicle(s) and immediately amend, correct and/or remove the inaccurate information. Additionally, all hyperlinks to other websites from Key Auto Group are provided as resources to customers looking for additional information and/or professional opinion. Key Auto Group does not assume responsibility for the claims and/or representations made on these or any other websites. Key Auto Group is proud to offer new and used cars and trucks for New Hampshire, Massachusetts, and the Seacoast region.

Hear What Our Customers Have to Say

"Salesman: Jim Brown"

My husband and I went shopping for a used car for our two teenage boys and we really enjoyed working with everyone at Key Auto. We decided to go out looking on a sunday morning not really sure when places opened but figured we would look around and to our surprise Jim Brown was at the dealership an hour before they opened and started helping us right away. We let him know exactly what we were looking for and he went onto the computer and was able to pull up every car that they had that fit the categories that we were looking for. They have four different locations and we were able to look at all the vehicles and actually found one in the Portsmouth location. We drove down with Jim and picked up the car and test drove it back to Somersworth. The financing was really easy and they also helped with getting insurance. I felt that everyone that we dealt with were very knowledgeable and were out for our best interest and not just to sell a car. I would suggest Key Auto Group in Somersworth to anyone that is looking for a car.


"Salesman: Kevin MacLean"

We are a one car family and when our car broke down beyond reasonable repair, we went shopping. We ended up at Key Auto because of a car we had seen online. We were greeted by Kevin who was exceedingly kind and welcoming. He showed us the car we were looking for and helped us decided whether or not to get it. While we were waiting for financing, Kevin made our wait very comfortable. He was easy to talk with and very personable. We were so glad to work with Kevin and would recommend him to everyone! Thanks Kevin!


"Salesman: Jim Brown"

I would like to take this opportunity to express my wonderful car buying experience at Key Auto Center in Somersworth NH.

I had gone onto the website and picked two vehicles to look at. Both vehicles were in stock and available for me to view.

Jim Brown was exceptionally courteous and helpful to me. He did not try to pressure anything about the two cars I had considered.

Jim's Professionalism and Kindness made my experience stress free and quite enjoyable.

I would recommend this dealership to EVERYONE I know.

Karen P Murray
New Owner of a 2010 Kia Soul

Karen P Murray

"Salesman: Ron Lessard"

My Review of Key Auto Center:
After recently having had two very disappointing experiences at local car dealerships where I live, I was very hesitant to visit another. However, upon a referral from a friend I went on over to Key Auto Group in Somersworth, NH. I am a 59-year-old woman and have my own personal reasons why I don't often trust car dealers. When I was approached by a sales person my guard went up immediately. But as we began to have a conversation about my interest in buying a preowned car, I found him to be very personable and comfortable to speak with about my recent experiences as mentioned above. He didn't give me any sales pitches as I expected he might, he simply asked if I'd like to have his business card & suggested I take the opportunity to go online once I was home to view their inventory & to give him a call if there was anything I was interested in or if I had any further questions, etc. Of course that's exactly what I did & contacted him about setting up an appt. to test drive a vehicle. I want to mention this gentleman by name because he is so worthy of recognition for all that he did for me in assisting me in the purchase of a car; his name is Ron Lessard. Ron is not your typical salesman. He didn't pressure me into anything I wasn't interested in. He went above & beyond what I expected from him in making my car buying experience one of my best. There were two other people who also deserve mentioning, Marie Forbes, General Sales Manager & Mark. I was so impressed with how they all worked as a team getting the best deal for financing that would work for "me". Key Auto Group is "top notch" in my book & I am now the proud owner of a car purchased from them. My personal thank you again to Ron Lessard, a very personable, professional sales consultant & Key Auto Group is fortunate to have such an employee as he representing their business.


"Salesman: Jim Brown GSM: Marie Forbes"

My husband and I were in Key Auto last week (7/2011) looking for a larger vehicle for our family. Due to medical bills, students loans, even a repossession, we weren't expecting to a) be treated with very much seriousness/respect, or b) find a nice, newer vehicle we could afford.
I am SO HAPPY we went to Key Auto first. Jim was amazing - respectful, attentive and seemed to honestly want the best for us. Mary, the financial girl was the same - she worked so incredible hard to get us an amazing deal, and never made us feel bad about our situation. Within two days we drove away with the perfect car for us. I highly recommend Key Auto, Jim Brown, and Mary - they are an amazing team.

I highly recommend this dealer. They have beautiful cars, and a highly professional, kind-hearted staff. I would not go anywhere else for a vehicle.


Contact Info

Key Auto Center of Somersworth

221 Route 108
Directions Somersworth, NH 03878

  • Sales: 603-742-7400
  • Service: 603-742-7400
  • Parts: 603-742-7400
  • Fax: 603-743-3665


  • Monday 8:00 am - 7:00 pm
  • Tuesday 8:00 am - 7:00 pm
  • Wednesday 8:00 am - 7:00 pm
  • Thursday 8:00 am - 7:00 pm
  • Friday 8:00 am - 6:00 pm
  • Saturday 8:00 am - 5:00 pm
  • Sunday Please Call for Appointments
Interested in learning more?  Feel free to contact one of our qualified representatives  who will answer all of your questions without the pressure!